History on Tap: Liquor Labels as Discourse

History on Tap: Liquor Labels as Discourse

DateSaturday, May 30, 2026
Time1:00 p.m. – 3:00 p.m.
VenueGalt Museum & Archives
Address502 1 Street South, Lethbridge, AB, T1J 1Y4, Lethbridge

About this event

Historian Stephanie Laine Hamilton explores the cultural and social meanings embedded in liquor labels over the past century at the Galt Museum & Archives. This interactive presentation examines how beer and liquor labels reflect advertising strategies, regional identity, and historical context. Registration required; $20 entry fee.

Saturday, May 30, 2026, 1 - 3pm - History on Tap: Liquor Labels as Discourse Enjoy history on tap with Stephanie Laine Hamilton at Theoretically Brewing as she presents Do Beer Labels Speak? Liquor Labels as Discourse . One hundred years after alcohol prohibition ended in Alberta, what have liquor labels been communicating to their patrons? The short answer: quite a lot. Critical analysis of advertising discourses—like beer and liquor labels—reveals rich layers of meaning that help contextualize the past. From regional variations and brewers’ specifications to business strategies and ideological frameworks, the closer one looks at a liquor label, the more it reveals. Join us for a spirited exploration of one hundred years of liquor labels and the stories they tell. 1:00–3:00 PM | registration required | $20 entry | Hosted by Theoretically Brewing
Calnan Real Estate Group sponsors this community events platform but does not organize, verify, or endorse every individual event. Event details may change; please confirm with the event organizer before attending.

Event Details

Date: Saturday, May 30, 2026
Time: 1:00 p.m.
Venue: Galt Museum & Archives
City: Lethbridge
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